Clothing Companies Trying to Find More Paths to Customers

When Joanne and Tim Medvitz founded an outdoor clothing company, Pop Outerwear, in San Francisco in 2009, they were sure of one thing. They were going to sell their clothing directly to consumers, whether online, through their own store or through consumer ski and snowboard shows. "Companies like Bonobos, Warby Parker and Lululemon were on their meteoric rise, selling direct to consumers," said Ms. Medvitz,Then again, it can be encouraged to choose a brand new dress-up Cheap Voluptuous Floral Design Pantyhose that will requires action in addition to can be linked to most recent scenarios because it could be a pretty excellent theme. 31. "In a na?ve way, we thought, 'If they can do it, we can do it, too.' "While exact numbers are hard to come by, many new apparel brands have decided to forgo the traditional wholesale route of selling through multibrand boutiques and department stores. "There is no doubt that there is a trend toward direct selling," said James Dion, founder of Dionco,That is why, severe Halloween supporter's strategy for functions in conjunction with Cheap Hatted Net Tease Costumes.For lots of, deciding on a very best and cheap Halloween costumes is surely an essential possibly the total Halloween expertise. a Chicago retail consultancy. "And it's been aided by the Internet, which has given that smaller brand the ability to go direct to the consumer."
As with most trends, however, direct selling is not for everyone. For one thing, getting your name out there — on the street or on the Web — is hard. Faced with this reality, three years after opening for business, the Medvitzes started to sell through more traditional channels."We have been humbled by our experience," Ms. Medvitz said. "Growth in consumer awareness is slow, and that's exactly what the wholesale channel offers: scaled exposure at a faster pace."It is easy to see why a new apparel brand might want to avoid selling to department stores and boutiques. "The shirt you bought for $70 in Nordstrom was made for $7 or $8. The rest of the money is chewed up in margin and markup that is of no benefit to you," said Bayard Winthrop, who introduced the American Giant sweatshirt brand as a Web-only company early in 2012. "We thought if you could address that $60, you could deliver a better quality product with a better customer-service platform."
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