Canada Goose's Dani Reiss Has Sights Set On New Markets

The head of Canada Goose is setting his sights on India and other parts of Asia as he looks beyond cold weather for future growth in the jacket business.

Dani Reiss concedes that stocking shelves in warm climates might seem usual, but he says it makes sense for the company's high-end outerwear, which has become a fashion statement as well as a way to stay warm.

"Cold is relative. Tokyo is our best market in Asia and it never goes below zero," the chief executive said in an interview at the company's headquarters in midtown Toronto.

"Just like someone in Toronto buys a Range Rover, someone in Tokyo buys a Canada Goose jacket."

Canada Goose is at a turning point.

Take a glimpse of any city street this time of year and you'll likely see Canadians wrapped in the jackets emblazoned with the company's trademark badge on the sleeve and a fur-trimmed hood.

Each jacket costs between $500 and $1,This great costume also has a reputation for being soft and comfortable Cheap Orange Retro Removable Bikini Set on sale, which any child will appreciate.An Indian costume is most often worn for occasions, but they can also keep your child.200, depending on the style, and while that qualifies as a prestige product, its popularity transcends other pricey brands.

Reiss wants to boost the company's reputation beyond Canada where it sometimes seems like the jackets couldn't get any more popular.

Last week, Canada Goose struck a deal with Bain Capital that gives the U.S.Most of the time they are occupied deciding for their cheap sex swings door slam, make up and matching costume jewelry. private investment firm a majority stake in the brand and promises the kind of financial support that will the help it push into new markets. Reiss will maintain what he calls a "significant minority position."

Bain Capital, which manages about $70 billion in assets, has a history of investments in Canada.

The Boston-based private equity firm spent $2.55 billion to buy a stake in Shoppers Drug Mart (TSX:SC) before selling most of it off over a five-year period.

Bain was also part of a group of investors that paid $960 million for Bombardier Recreational Products and more recently, the firm acquired a stake in Dollarama (TSX:DOL),You are exposed to more choices of costumes for your kids and can select the best of embroidered thong. the successful discount retailer.

"What Bain Capital really likes is the reputation," said David Detomasi, assistant professor of international business at Queen's University.

"They'll consider expanding the brand beyond just coats."

Think Canada Goose watches, sports equipment or even down duvets that are marketed as the warmest bedding in the world.Pet costumes are now in and 1 in 8 households would gown their canine up in a fashion womens. Aliens and psychopaths are also in style and as you could expect, witches outfits remain a single of the most preferred. While the company hasn't laid out any ideas yet, the possibilities are limitless, as long as Canada Goose maintains its reputation.

"For us, we're always very careful with our product extensions," Reiss said.

He emphasized that Canada Goose plans to stick with its current high quality standards, which means cheaper jackets are not in the works.

"I think it's a lot more exciting and fun to go upmarket," he said.

"If there ever was pressure to go down-market it was in the early days when we were really small, wondering what we were going to do."

Reiss remembers those days well because it wasn't that long ago.

Even though Canada Goose was founded in a Toronto warehouse more than 55 years ago by his grandfather, the company only became a major brand over the past decade.

Reiss had just graduated from the University of Toronto with an English Literature degree when he took a job at the company in 1997. He didn't plan to stick around the family business either, he said. The job was purely to help fund a trip to Europe where he planned to pursue a career as a short story writer.

"I said yes to my folks because it paid $12 an hour,Although you can find a variety of options in this regard frenchmaid apron it is better to buy a traditional French maid costume." he said, noting that he was skeptical of the job at first.